详情

原文传递 Navigation Technologies Follow-Up Focus Groups

题名：	Navigation Technologies Follow-Up Focus Groups
关键词：	Road tests; Market analysis; Marketing; Questionnaires; Market research
摘要：	In June, Navigation Technologies (NavTech) commissioned J.D. Power and Associates (JDP&A) to conduct a quantitative study among potential non-fleet buyers of in-vehicle navigation systems. The purpose of this Study was to gather information which would assist NavTech and the other producers of this system in their efforts to successfully market the system to end-users. The Study consisted of ten two-day test drives of vehicles with navigation systems across three markets: Garden City, New York; Chicago, Illinois; and Whittier, California. While this Study was designed to be quantitative, and was supported by three different questionnaires completed by participants at various times throughout the test drive, this research design did not allow for -the substantial respondent feedback that was received. As such, NavTech further authorized JDP&A to conduct a follow-up focus group in each of the three markets. The primary objective of the focus groups was to gather more detailed information from selected quantitative Study participants on a number of topics, including some from the quantitative Study questionnaires as well as new topics.
总页数：	12p
报告类型：	科技报告