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CASE STUDIES OF MARKET RESEARCH FOR THREE TRANSPORTATION COMMUNICATION PRODUCTS.
| 题名： | CASE STUDIES OF MARKET RESEARCH FOR THREE TRANSPORTATION COMMUNICATION PRODUCTS. |
| 作者： | Parish-TR |
| 关键词： | CASE-STUDIES; INTELLIGENT-VEHICLE-HIGHWAY-SYSTEMS; MARKETING-RESEARCH; COMMUNICATIONS-; PRODUCTS-; TRANSPORTATION-; METHODS-; INNOVATION- |
| 摘要： | This report is the second of a two-part project. It builds on the first report ("A Primer on Marketing Research") by presenting case studies which describe the actual approach and methods used to assess the market for three innovative transportation communications products. In combination, these two reports illustrate some of the market related complexities which confront new "high tech" products of unproven consumer utility. |
| 总页数： | 1994/03. pp63 (14 Fig.) |
| 报告类型： | 科技报告 |
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