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ROAD SAFETY COMMUNICATION ON ALCOHOL IN THE EUROPEAN UNION: PRESENTATION OF EUROPEAN TELEVISED SPOT ADS.
| 题名： | ROAD SAFETY COMMUNICATION ON ALCOHOL IN THE EUROPEAN UNION: PRESENTATION OF EUROPEAN TELEVISED SPOT ADS. |
| 作者： | LEDRU-M (FRANCE. MINISTRY OF TRANSPORT) |
| 关键词： | DRUNKENNESS-; 1783-; PREVENTION-; 1670-; SAFETY-; 1665-; ADVERTISING-; 1692-; TELEVISION-; 6949-; FRANCE-; 8036-; CONFERENCE-; 8525- |
| 摘要： | This paper deals with road safety communication within the European Union. The part of such communication is always important, either on a national or at local levels. According to the countries, the authorities in charge of road communication are governmental bodies or associations. The strategies for communication remain varied: some countries, following surveys of opinion, have put in force communication schemes over several years, while others do communicate in accordance with opportunities, without any pre-set strategy. The tune of messages also vary with some states showing actual accidents and victims, while others prefer communicating objective facts without showing accidents themselves. (a) For the record of the covering entry of this conference, please see IRRD abstract no 868581. |
| 总页数： | ALCOHOL, DRUGS AND TRAFFIC SAFETY - T'95, 13 AUGUST - 18 AUGUST 1995 |
| 报告类型： | 科技报告 |
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