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Developing and Evaluating Safe Winter Driving Messages.
| 题名： | Developing and Evaluating Safe Winter Driving Messages. |
| 作者： | Barnes-C. |
| 关键词： | *Winter-; *Safety-campaigns; *Driver-safety.;Demographics-; Internet-; Snow-; Pavements-; Surveys-. |
| 摘要： | Poll Clear Roads member states for crash data. Conduct an online survey instrument to better identify target demographics, geographics and psychographics. Develop a messaging platform that included a :30, :15 and :07 second spot to be used for TV or Internet pre-roll videos and 2 Internet Banner Flash Ads. Create a Final report that includes a summary of project with detailed information on how to deploy campaign materials. |
| 报告类型： | 科技报告 |
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