详情

原文传递 you write

题名：	you write
正文语种：	eng
摘要：	When I first read that Stagecoach was considering a livery refresh, I looked forward to seeing how one of the UK's best-known transport brands would evolve. More than 20 years have passed since swoops replaced stripes, but since 2000 Stagecoach has repeatedly demonstrated how it was capable of finely balancing its national brand with well-designed local identities. By virtue of their big group status, neither Stagecoach nor Arriva - nor First until recently - has liveries rooted in any local area, yet I have always felt that Stagecoach led the pack with local branding. One of the reasons Stagecoach cited for the rebrand was that its passengers had become confused by a wide range of liveries and brands. However, the 2020 refresh introduced at least three liveries (or brands - do passengers give it that much thought?) distinguishing between 'local,' 'express' and 'special' services.
出版年：	2021
期刊名称：	Buses
卷：	73
期：	796