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How lockdown is testing dealer technology
| 题名： | How lockdown is testing dealer technology |
| 正文语种： | eng |
| 摘要： | However, as many have worked hard to improve their digital customer journey during the pandemic, they have also found that the solutions they are using just don't deliver the sales processes they'd really like to offer. JamesTew, CEO atiVendi, explained: "Many online motor retail processes are very prescriptive. Customers enter the online journey at one end, go through a series of defined steps, and hopefully pop out of the other end with a car." "That's great if the process is the one that the customer needs and that the dealer wants to offer. What is very often lacking though, is any kind of flexibility. If it's not the right path, there is no option for change. The technology is definitely limiting the sales potential." James said that this created a situation where dealers often became passive, unable to attempt to move sales forward in the same way they would in a showroom situation. "To us, it is unacceptable that dealers become bystanders in their own online sales processes. What iVendi has done with the new products that we have introduced over the last year - ENGAGE, CONVERT and TRANSACT - is empower them to be proactive. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Apr. |
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