原文传递
How automation becomes personal
| 题名： | How automation becomes personal |
| 正文语种： | eng |
| 摘要： | Personalised communications are now a customer expectation and, as automation develops, Marketing Delivery is leading the charge in harnessing dealer data from multiple sources to deliver the right message to the right person at the right time while reducing the need for human intervention.Using data from the dealer's DMS, showroom and aftersales systems, Marketing Delivery creates and distributes personalised, carefully timed, mobile-optimised customer communications - including email, SMS and social media messages.The combination of ever-more sophisticated technology, integrations between suppliers now more efficient, secure and widespread than before, and seemingly disparate data sets which can now be compared and cross-referenced, consumer engagement has been boosted even further. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Aug. |
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