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原文传递 Dealer relationships with OEMs under the spotlight

题名：	Dealer relationships with OEMs under the spotlight
正文语种：	eng
作者：	TOM SEYMOUR
摘要：	It's fair to say the past 12 months have been challenging. The first lockdown in March 2020 meant retailers were not able to trade for a full month during what is usually the busiest time of year and, while the end is potentially in sight, showrooms won't be open for the spring plate-change this year either. Whenever AM speaks with carmakers, there is, inevitably, always the mention of how they want to work in partnership with their retailers and COVID-19 has been the ultimate stress test. Mike Jones, ASE chairman, has been speaking with many retailer clients during this most recent lockdown and he has seen original equipment manufacturers (OEMs) react in different ways, particularly as it became evident that showrooms were not going to be able to open until April, missing the key March registration month. Jones tell AM:"This produces pressure on the sales companies, who clearly still have volume to shift and internal targets to hit. The best have been taking a co-operative, medium-term view, being flexible on targets, bonuses and standards. "Others, not so much, with some brands trying to encourage demo fleet changes despite the fact that the vehicles are idle with retailers not able to offer demonstrators to customers."
出版年：	2021
期刊名称：	Automotive Management
期：	Apr.