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Boost your digital aftercare sales with Car Care Plan
| 题名： | Boost your digital aftercare sales with Car Care Plan |
| 正文语种： | eng |
| 摘要： | Online sales have become increasingly important for the automotive industry during the pandemic - as nationwide lockdowns closed dealerships and "click-and-collect" became, temporarily; the only way for consumers to buy new cars. Greater focus on online sales has meant digital content is now more important than ever to attract, inform and, ultimately, sell to customers. Web listings have long been a staple of dealership websites, of course, but, in place of visiting a dealership in person, customers are also now looking for videos of vehicles, interior overviews, walk-arounds, virtual reality (VR) test drives, as well as videoconferencing with the sales team. This extends to aftercare sales also, as customers look to protect their vehicles with warranty, service plans, MOT cover, cosmetic and tyre insurance, and more. Car Care Plan has been working closely with manufacturer and dealer partners to adjust to this digital transformation accelerated by the pandemic. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Apr. |
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