详情

原文传递 Helping dealers strengthen consumer retention through service plans and beyond

题名：	Helping dealers strengthen consumer retention through service plans and beyond
正文语种：	eng
摘要：	Trusted by 15 of the world's foremost vehicle manufacturers and partnering with thousands of UK dealerships, EMaC is the UK's leading aftersales partner. We strengthen loyalty between car dealers and manufacturers with their consumers by delivering world-class customer service and support for post-sales care, principally, but not exclusively, through service plans. Service and sales departments each tangibly benefit from our core Service Plan product; Service Plan consumers score their dealers higher for 'customer satisfaction' and spend more per visit, enhancing dealer revenue and profitability, as well as being more likely to buy their next vehicle from the same dealer. All our research tells us that an affordable, flexible and tailored approach to servicing costs is a big tick for your consumers' experience and 1.9 million consumers in the UK benefit from an EMaC-supported Service Plan and they renew year after year. Every Service Plan sold represents, on average, three years of service revenue committed to your business. Plus, our research shows that consumers are more likely to take upsell opportunities when they are not faced with a cash outlay on the day for their service content.
出版年：	2021
期刊名称：	Automotive Management
期：	Apr.