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原文传递 Guaranteed aftersales revenue ahd consumer retention - all taken care of

题名：	Guaranteed aftersales revenue ahd consumer retention - all taken care of
正文语种：	eng
摘要：	Service plans are a well-established product in UK automotive with many OEMs, franchised dealers and aftermarket networks offering consumers the opportunity to spread the cost of their future service work. But with the recent cost-of-living crisis impacting many consumers, and, indeed, franchised dealers, the importance of fixing servicing costs at today's prices has never been more important. Enabling consumers to access affordable, convenient, expert-level vehicle servicing should remain high on the agenda for dealerships, as each service plan sold is two-three years of guaranteed service work. With consumer finances continually being squeezed, offering a service plan is an effective way for them to budget for future expenses and dealers should always take the opportunity to engage on the subject. Service plans are an ideal way to protect dealership core service revenue.
出版年：	2022
期刊名称：	Automotive Management
期：	Nov.
页码：	52-53