原文传递
EIGHT QUESTIONS TO A… SALES EXECUTIVE
| 题名： | EIGHT QUESTIONS TO A… SALES EXECUTIVE |
| 正文语种： | eng |
| 摘要： | What are the main responsibilities of your role? I look after all aspects of the sales journey' with the customer, from meet and greet through to handover and beyond. A large part of what we do is the events and lifestyle side of the business, the purchase of a Lamborghini is only the start of the ownership experience. We host factory visits, driving events, private dinners, product launches and parties for our customers, all of which really help to strengthen the relationship with the brand and with us as their preferred dealer. Cleariy, much of this has shifted in recent months to more digital interaction, butthe main difference between Lamborghini and a volume manufacturer is that we're able to afford our clients much more of our time. Where we might often fly them to the Italian factory in Sant'Agata to help them choose the perfect colour scheme for their vehicle, now we're using a lot of the digital tools at our disposal. What are the most significant challenges ahead? This market is competitive and challenging, even without a global pandemic. ALL supercar manufacturers offer excellent products nowadays, and a much wider range of models in their line-ups, which are all much more accessible than at any other time in the past due to more flexible funding options etc. One of our land other brands'] biggest challenges is in the area of electrification of models. A large part of the attraction towards cars like ours-is the emotional connection the driver has and a Lot of that comes from the incredible sound our V10s and V12s create. I think owners are concerned they will Lose this connection in the future. It's our job to show them that they won't. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Apr. |
检索历史
应用推荐
