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5 MINUTES WITH...
| 题名： | 5 MINUTES WITH... |
| 正文语种： | eng |
| 作者： | TIM ROSE |
| 摘要： | I suppose the purpose of Bumper is to help consumers cope with those sudden big repair bills, is that right? We want to help dealerships maximise their revenue opportunities at the same time as helping the customer. Ultimately, we see it as a win/win outcome; the dealer maximises its parts and labour opportunity and the customer gets their car back on the road by being able to authorise more of that work because they can spread the cost of it - interest-free, and therefore it's not a big financial hit to them. Most people don't expect to budget for when things go wrong with their car. We're on a bit of a crusade to remove discounting from the industry. Very few industries allow you to negotiate on your laptop, sofa etc., but you come in for your car repair and chip the dealer on it. For me that just erodes that value proposition -you have genuine parts, trained technicians, beautiful facilities yet you're drawn in to a position where you've told the customer it'll be £500 but you then say you'll do it for £450. In reality, that doesn't solve anything for the customer. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Jul. |
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