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How lockdown has exposed the limits of online retail 1.0
| 题名： | How lockdown has exposed the limits of online retail 1.0 |
| 正文语种： | eng |
| 作者： | James Tew |
| 摘要： | What have dealers needed their technology providers to deliver during the pandemic? Simply, dynamic systems that can easily switch between online and showroom sales models as they have moved through successive lockdowns. However, many have been stuck using what we at iVendi call "online retail 1.0". Essentially, these retailers offer only a single, linear online sales process. There are some retailers for whom this kind of happy path approach works but, for most, the lack of flexibility is limiting. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Jun. |
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