原文传递
Optimising retention and lifetime value
| 题名： | Optimising retention and lifetime value |
| 正文语种： | eng |
| 摘要： | The car retailing landscape has changed significantly over the past year. The COVID-19 pandemic, the subsequent shift to omnichannel retailing, new Financial Conduct Authority (FCA) rules for motor finance, the emergence of online used car retailing brands, the increasing presence of alternative fuelled cars and the trend by OEMs to agency models all stand out.Against this backdrop, the motor retailing community has demonstrated its ability to survive and, indeed, thrive. Inherent to the sector's success has been a capacity to adapt. New technologies, working practices and a greater focus on cost control have paid off, but dealers need to stay ahead of the curve and sustain the change momentum. |
| 出版年： | 2021 |
| 期刊名称： | Automotive Management |
| 期： | Aug. |
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