摘要: |
And now, just to make it all that little bit more complicated, there's amazon.com. In a recent report from the US-based Association of Equipment Manufacturers (AEM), the global construction equipment supply chain was asked a simple question: "Is Amazon Coming for Your Customers?" Yes, argues Luke Powers, founder and CEO of Gearflow.com, a platform of vetted suppliers: "The construction equipment manufacturing industry needs to know that the old rules of our customer engagement have changed." "Amazon," he argues, "has a multitude of business units all offering the short-term ease of selling on the platform. It is easy to forget the predatory nature of their model. Amazon monitors all the seller and customer data across its channels, giving the company a very unfair advantage when deciding which products to offer themselves. "Basically, sellers give Amazon their customer data so Amazon can decide if they want to compete or not. We don't need to guess if this is the case - just look at what has happened in retail. In order to better understand how Amazon's business will disrupt (the construction equipment) industry, let's look back to their founding 26 years ago for guidance. |