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An evaluation model of cruise ports using fuzzy analytic hierarchy process (part2)
| 题名： | An evaluation model of cruise ports using fuzzy analytic hierarchy process (part2) |
| 正文语种： | eng |
| 作者： | Po-Hsing Tseng;Tsz Leung Yip; |
| 作者单位： | Department of Shipping and Transportation Management, National Taiwan Ocean University, Taiwan;Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Kowloon, Hong Kong; |
| 摘要： | This study identified the four criteria and 13 sub-criteria to evaluate four cruise ports in Taiwan. Based on 26 expert questionnaires, infrastructure and facilities is the most important criterion, followed by port-city development plans, port infrastructure and facilities and port geography and climate. Also, Keelung port is ranked as the best cruise port, followed by Kaohsiung, Taichung and Hualien port. Managerial and policy implications based on the relative importance of the different criteria and sub-criteria can help guide decision-makers and assist in developing cruise ports for cruise-related operators and governmental divisions (e.g. cruise companies, cruise port operators, port constructors, travel agents, cruise information service providers, passengers and other stakeholders). Three future research avenues could be explored to increase our understanding of cruise tourism and the role of ports. First, other-related field experts' knowledge (e.g. cruise tour guides, customs officials, tourism agencies, etc.) and cruise customers' opinions can be collected in future research. Second, a future research study could be conducted with in-depth interviews to validate and extend the present research topic based on grounded theory (Mullai and Paulsson, 2011). Third, gambling has been excluded from this study but many port policy-makers consider on-shore gambling for cruisers. The marketing of gambling may or may not lead to the growth of cruise tourism, which would be addressed by further study. |
| 期刊名称： | 航贸周刊 |
| 出版年： | 2021 |
| 期： | 03 |
| 页码： | 37-56 |
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