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Strategy in the Commercial Aircraft Industry in the United States: A Comparison of Decisionmaking by McDonnell-Douglas and Boeing Aircraft Companies from 1977-1983.
| 题名： | Strategy in the Commercial Aircraft Industry in the United States: A Comparison of Decisionmaking by McDonnell-Douglas and Boeing Aircraft Companies from 1977-1983. |
| 作者： | Gillett, Dave; |
| 关键词： | , UNITED STATES, COMMERCE, AIRCRAFT, AIRCRAFT INDUSTRY, COMMERCIAL AIRCRAFT, CORES, MANUFACTURING, MARKETING, RISK, DECISION MAKING, STRATEGY. |
| 摘要： | This paper studies strategic decision making in the commercial aircraft manufacturing market. It compares the decisions made by McDonnell-Douglas Corporation with those of Boeing Aircraft Company in the late 70s and early 8Os. The study concludes that strategic decisions were made based on each companies vision of its core business. McDonnell-Douglas refused to risk its capital on a new commercial aircraft because its core business was defense. Boeing on the other hand was willing to risk the company on new aircraft development because its core business was the commercial aircraft market. Douglas Douglas |
| 总页数： | 38 |
| 报告类型： | 科技报告 |
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