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Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts

项目名称：	Objectives, Components, and Measures of Effective Traffic Safety Public Awareness and Education Efforts
摘要：	Most states have engaged in some sort of behavioral-based traffic safety programs using education and enforcement to change road user behavior. Well known examples include National Highway Traffic Safety Administration’s Click It or Ticket and Drive Sober or Get Pulled Over campaigns. With law enforcement agencies across the nation now facing resource challenges, many states are experiencing less participation in these types of campaigns. Some states have launched new behavioral-based traffic safety campaigns focused more on public awareness, education, and individual responsibility. One example is Missouri’s Buckle Up, Phone Down program. This initiative asks individuals and organizations alike to make positive strides in increasing two behaviors: always use a seat belt when a vehicle is moving and never use a phone while driving or walking. While these campaigns can present some evidence of their effectiveness, often it is limited to communication outputs rather than behavioral outcomes. A better understanding of how to engage road users effectively in such campaigns and ways to measure effectiveness would help create successful and sustainable initiatives. The objective of this research is to develop a scalable framework for state highway safety offices that (1) identifies components and examples of successful traffic safety public education and awareness efforts designed to elicit behavioral change; (2) outlines the critical components and steps for conducting and evaluating such efforts; and (3) provides a framework for how to implement and evaluate efforts to effectively engage road users and encourage behavioral changes to improve their safety performance.
状态：	Proposed
资金：	350000
资助组织：	Behavioral Traffic Safety Cooperative Research Program；National Highway Traffic Safety Administration；Governors Highway Safety Association
项目负责人：	Retting, Richard
开始时间：	20221004
主题领域：	Education and Training；Highways；Safety and Human Factors