Effectiveness of Different Forms of Innovative Traffic Safety Messaging
| 项目名称： | Effectiveness of Different Forms of Innovative Traffic Safety Messaging |
| 摘要： | All state highway safety offices (SHSOs) are contacted by media companies that offer various ways to share traffic safety messaging with the motoring public. Common strategies include print, broadcast, digital, out-of-home, social, experiential, and partner co-branding. Little is known about the effectiveness of such messaging, whether one form is better than others, or which demographic groups might be most impacted by each form of messaging. The objective of this research is to develop guidelines for delivering effective behavioral traffic safety messaging and how different delivery methods impact various demographic groups. The research should be based on evaluating a variety of traditional and innovative behavioral traffic safety campaigns to identify noteworthy practices and cost-effective approaches. The research should include case studies of several SHSOs and a diverse spectrum of media strategies. |
| 状态： | Active |
| 资金： | 350000 |
| 资助组织： | Behavioral Traffic Safety Cooperative Research Program；Governors Highway Safety Association |
| 项目负责人： | Retting, Richard A |
| 执行机构： | Virginia Polytechnic Institute and State University, Blacksburg |
| 主要研究人员： | Owens, Justin |
| 开始时间： | 20220804 |
| 预计完成日期： | 20250804 |
| 主题领域： | Data and Information Technology；Education and Training；Highways；Planning and Forecasting；Safety and Human Factors |
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