原文传递
The keys to the OMNI-CHANNEL RETAIL KINGDOM
| 题名： | The keys to the OMNI-CHANNEL RETAIL KINGDOM |
| 正文语种： | eng |
| 作者： | GARY FORGER |
| 摘要： | It's fairly clear that the most powerful word for retail consumers today is convenience. The only trouble is that consumer convenience comes in a staggering number of different forms. Consider just a few: store shopping; e-commerce shopping; online marketplaces; direct-to-con-sumer; omni-channel; BOPIS; curbside pickup; contactless pickup; 30-minute pickup; two-hour pickup or delivery; same day delivery. And, that's not even a complete list. What's more, a number of those offerings didn't even exist at scale prior to the pandemic-related lock-down in March of 2022 that forced everyone serving the public to come up with new and innovative models to take care of their customers. They may be convenient for shoppers, but nothing here has made life any easier for retailers. Quite the opposite. That said, consumer expectations are quite high but summarized simply, says Ann Ruckstuhl, chief marketing officer and senior vice president at Manhattan Associates. All consumers want is: Know me, serve me and don't waste my time. |
| 出版年： | 2023 |
| 期刊名称： | Logistics Management |
| 卷： | 62 |
| 期： | 4 |
| 页码： | 50-55 |
检索历史
应用推荐
