原文传递
Guide to Market Research for Marine Transportation Services, November 2002.
| 题名： | Guide to Market Research for Marine Transportation Services, November 2002. |
| 关键词： | *Market-research; *Procedures-; *Guides-; *Marine-transportation.;Transportation-services; Market-; Economic-analysis; Transportation-industry; Research-; Consumer-services. |
| 摘要： | This guide contains market research procedures for the determination of market potential (or potential sales) for new or enhanced marine transportation services. The market research procedures contained in the manual may be applied to consumer services or business-to-business services. The difference is the number of potential customers surveyed. For example, a ferry company will conduct research involving a large sample of potential customers for its service, while a lift-boat company with a small number of business customers will conduct interviews with all or most of the firms that can use its service. Market research also provides project managers with customer feedback on a proposed service at a time when changes that enhance market potential can still be made. That is, market research is the critical first step in developing a new service. |
| 报告类型： | 科技报告 |
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