详情

原文传递 Social Marketing Initiative to Reduce Impaired Motorcycle Operation.

题名：	Social Marketing Initiative to Reduce Impaired Motorcycle Operation.
作者：	Aguilar-M.; Delehanty-H.
关键词：	Motorcycle-riders; Blood-alcohol-concentrations; Fatal-crashes; Social-marketing-initiative.;Education-; Impaired-riders; Community-awareness.
摘要：	In 2007, the percentage of motorcycle riders involved in fatal crashes having blood alcohol concentrations (BAC) of at least .08 grams per deciliter (g/dl) was greater than any other type of motor vehicle driver involved in fatal crashes. Twenty-eight percent of all fatally injured motorcycle riders had BAC levels at .08 g/dl or higher. An additional 8 percent were reported to be at BAC .01 to .07 g/dl. In 2007, in single-vehicle motorcycle crashes, 41 percent of the fatally injured motorcycle riders had a BAC of .08 g/dl or higher. This report discusses the implementation and evaluation of a community-based social marketing initiative conducted in Dane and Jefferson Counties, Wisconsin, to educate motorcycle riders about the dangers associated with operating a motorcycle while under the influence of alcohol. As part of this initiative, a coalition of tavern and restaurant owners, law enforcement officers, local business owners, members of the motorcycle riding community, and community activists was formed to reduce the incidence of impaired riding. Law enforcement officers received training in the detection cues for impaired riders and actively engaged motorcycle riders at events and gatherings; taverns and restaurants provided information to motorcycle riders frequenting their establishments and offered the use of secure storage containers for motorcycles when riders felt they were too impaired to safety operate a motorcycle; and local businesses offered discounts on goods and services to motorcyclists for participating in this initiative. This report describes the program, its operation, and compares data with other counties in Wisconsin where the program was not implemented. The findings hold promise for greater community awareness and involvement to support a reduction in impaired riding.
报告类型：	科技报告