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Why it's important to track your shop's conversion rate
| 题名： | Why it's important to track your shop's conversion rate |
| 正文语种： | eng |
| 作者： | MIKE HALEY |
| 作者单位： | CarMax Toyota |
| 摘要： | We have all been told that tracking sales and key performance indicators (KPIs) is the best way to determine how well our business is doing. While that statement is true, I've found that the most common KPIs tracked rarely include conversion rate. The problem with excluding conversion rate is that this KPI plays a key role in gauging sales performance. Keep reading to discover why you should track conversion rate and its role in tracking sales performance.Let's go back a decade or so. Do you remember when courtesy checks were introduced as a process that would help grow our business? Back then, it was a paper checklist of safety and maintenance items that a technician should inspect while the vehicle was in for service. It has evolved into a picture/video inspection, but the original intent remains intact. So, what was the reason for introducing the courtesy inspection? There are a few. First, vehicles were becoming more complex,and the "do-it-yourselfers" could not work under the hood like they used to. Second, checking the engine when the light came on required a scan tool to pull the code to help diagnose the problem. Third, the tune-up went away along with other parts that required adjusting or replacing. All these changes put auto repair professionals at the forefront, making it our responsibility to inspect vehicles for the convenience and safety of our customers. |
| 出版年： | 2022 |
| 期刊名称： | Motor age |
| 卷： | 141 |
| 期： | 2 |
| 页码： | 8-9 |
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