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How to increase your average repair order
| 题名： | How to increase your average repair order |
| 正文语种： | eng |
| 作者： | BRIAN HUNNICUTT |
| 摘要： | Acommon question I receive when talking to my auto repair shop owners is why their average repair order is so small. Of course, there are many answers to this question. Understanding how to find the average repair order cost is one step in the right direction. But just like with any business, one of the most important factors in increasing the average repair order for your business is to take good care of your customers.So, I asked a shop owner how big the estimated average was and he told me it was below $750.I knew that we were not asking for enough. If your estimated average is not tall enough, you will never get the correct average repair order. The rule of thumb is it will cost $100 for every 10,000 miles until you reach 75,000 miles. Then you include shocks and struts into the mix and the estimated average goes way up from there.If the average mileage of the vehicle your shop works on is over 100,000 miles, what should the estimated average be? Consider as well shocks, struts, fluid exchanges, filters, belts, hoses, timing belts, spark plugs, balance, alignments, and battery services added to the safety and repairs. At this point, why not stop reading and open a work order and build a maintenance estimate only with the items mentioned above on it. Then, if you have not been recommending these items, you can add the estimated average that you have been running with repair and safety to it I bet the number will blow your mind.If you have not been selling a substantial number of these, then are you taking care of the customer? Are you doing what is right to make their car last as long as it should, or are you starting to act like the dealers? The reason the automotive after-market even exists is that some car dealers treated customers badly. They had the wrong mindset What is your mindset? Are you too busy to take care of the customer? Are you controlling the sales process or being controlled? |
| 出版年： | 2022 |
| 期刊名称： | Motor age |
| 卷： | 141 |
| 期： | 7 |
| 页码： | 10-11 |
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