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原文传递 KEEP NEEDED WORK ON TOP OF CUSTOMERS' MINDS
题名: KEEP NEEDED WORK ON TOP OF CUSTOMERS' MINDS
正文语种: eng
作者: JOHN BURKHAUSER
作者单位: BOLT ON TECHNOLOGY
摘要: When I started in the field in the early 1980s, vehicles needed to be serviced basically every three months or 3,000 miles. These regular visits to the shop kept the vehicle care at the forefront of the driver's consciousness. They also resulted in vehicle wear items being monitored and regularly reported on a few times each year.With today's vehicles using sealed batteries and cooling systems, fuel injection, and other advances, they may be legitimately seen only once a year, though recent statistics also show that Americans drive an average of 14,000 miles a year. Based on this and some standard OEM recommendations, this may possibly bring a vehicle into a shop twice a year to be checked.These extended intervals present both customers and shops with a number of challenges. For customers, out of sight means out of mind. Trying to remember to get their oil changed maybe once or twice a year is not something that they're constantly thinking about, let alone are they thinking about other items such as brakes and tires that are wearing all along at the same time. So, what happens is that drivers get a rude reminder that service is due in the form of a reminder from a maintenance light going on or hearing the grinding of the brakes every time they come to a stop.For shops, these extended intervals make it more important to have a notification system in place that automatically reminds busy customers, via text message, that they have a service coming due soon. And with the time and mileage that passes between each service, shops have to be more diligent in performing the required work and inspecting the vehicle. Documenting the vehicle's condition during inspection is now a must to help prevent possible liability in the future.
出版年: 2022
期刊名称: Motor age
卷: 141
期: 7
页码: 16-17
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