原文传递
The road to profitability
| 题名： | The road to profitability |
| 正文语种： | eng |
| 作者： | RICK WHITE |
| 摘要： | I want to start this month with a confession. I have a definite agenda for this article, which I believe will become evident as you read it. If I were to ask you what you opened your shop to do, what would your answer be? I know you're probably thinking, "What are you sniffing, Rick? I opened my shop to fix cars!" And this, my friend, is where the problem in our industry starts. Let's dive into the focus every business needs to have to be successful.Management guru Peter Drucker said, "The purpose of any business is to create and keep a customer." This is true whether you're a plumber, a chiropractor, a doctor, a butcher, or a candlestick maker. Let's face it: this makes sense because a business with no customers is just a hobby!Economist Milton Friedman argued that the goal of any business is to generate a profit. Profit is NOT a dirty word. I've heard profit defined as the applause your customers give you for a job well done. Profits allow for equipment purchases, hiring top talent, retaining the talent you have, giving back to the community, and a lifestyle of your choosing for you and your family.Profit is the difference between owning a business or creating a super hard job. As a coach, nothing is sadder to me than seeing business owners working their butts off 70 to 90 hours a week with no profit to show for their effort. They end up being compensated for an amount they would never accept working somewhere else. Many shop owners get fixated on growth, but a sale without profit is simply more work. The antidote to just working is to have a profit model and base all your decisions on how they'll affect your profit. |
| 出版年： | 2022 |
| 期刊名称： | Motor age |
| 卷： | 141 |
| 期： | 9 |
| 页码： | 22,24-25 |
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