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NHTSA National Communications Plan, 2010.
| 题名： | NHTSA National Communications Plan, 2010. |
| 关键词： | *Highway-safety; *Driver-safety; *Communications-campaigns.;Mass-media; Public-safety; Advertising-; Drinking-drivers; Occupant-protection; Slogans-; Seat-belt-use; Audience-; NHTSA-; Distracted-driving. |
| 摘要： | In support of all of these important efforts, this 2010 National Communications Plans aim is not merely to communicate broad messages to the public, but to proactively support strong policies and sound programmatic efforts that encourage, create and achieve measurable behavioral change. The intent of this plan is to deploy a series of year-round integrated marketing communications activities that build upon, leverage and maximize the impact of our major enforcement and advertising campaigns (the national Click it or Ticket mobilization and Drunk Driving. Over the Limit. Under Arrest. enforcement crackdowns). In addition, a series of suggested bridging events and activities centered around key national holidays and events already in the public and media consciousness are included to help boost year-round awareness and the impact of our core social norming messages. The plan that follows is built upon two separate programmatic tracks impaired driving and occupant protection but both are included in ONE integrated, year-round calendar of synergistic tactics and activities. We believe these tactics and activities will not only help expand our efforts. |
| 报告类型： | 科技报告 |
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