原文传递 Legal Research Digest 33: Developing and Implementing a Transit Advertising Policy. Transit Cooperative Research Program.
题名: Legal Research Digest 33: Developing and Implementing a Transit Advertising Policy. Transit Cooperative Research Program.
作者: L. R. Bricker; R. B. Jacobsen; C. P. Gainer;
关键词: intermodal transportation systems,transit industries,legal aspects/rapid transit systems, mass transportation, public transportation, compliance, advertising, mass media, implementation, research project/rapid transit systems, mass transportation, public transportation, compliance, advertising, mass media, implementation, research project
摘要: Mass transit agencies, regardless of their size, have developed advertising programs to enhance their revenue stream. As a necessary precursor, their administrators routinely employ some formal protocol when evaluating the content of proposed advertising. These policies are often outdated and rarely evolve with the changing state of the law. As a result, many agencies find themselves the subject of burdensome and expensive litigation. This research project was commissioned to provide a comprehensive review and analysis of the advertising issues regularly encountered by mass transit agencies across the country. The balance between transit advertising and free speech is complex, which is why transit agencies find it challenging to achieve the specific objectives set forth in their advertising programs. / Supplementary Notes: Sponsored by Federal Transit Administration, Washington, DC. / Availability Note: Product reproduced from digital image. Order this product from NTIS by: phone at 1-800-553-NTIS (U.S. customers); (703)605-6000 (other countries); fax at (703)605-6900; and email at orders@ntis.gov. NTIS is located at 5301 Shawnee Road, Alexandria, VA, 22312, USA. / NTIS Prices: PC A03/MF A03 / Corporate Author Code: 044780002 / Classifivation: Unclassified report
报告类型: 科技报告
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