原文传递
Timely reminders can produce aftersales upselling opportunities
| 题名： | Timely reminders can produce aftersales upselling opportunities |
| 正文语种： | eng |
| 摘要： | As consumers navigate the cost of living crisis, maintaining vehicle health might not be at the top of the list of spending priorities, so it's crucial to keep highlighting the importance of aftersales - in the right way, at the right time and for the right reasons. Data from Marketing Delivery has found that 65% of car owners are more likely to book a service or MOT with a dealer who proactively contacts them when either, or both, are due. Introducing simple and timely prompts like this improves aftersales retention and helps to identify additional opportunities. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Sep. |
| 页码： | 51-51 |
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