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原文传递 POST-PANDEMIC CONSUMER BEHAVIOUR IS 'MORE IMPORTANT THAN EVER'

题名：	POST-PANDEMIC CONSUMER BEHAVIOUR IS 'MORE IMPORTANT THAN EVER'
正文语种：	eng
作者：	JESS MAGUIRE
摘要：	Marketing Delivery managing director Jeremy Evans stressed that the pre-enquiry stage is "more important than ever" for car retailers in his 'How the pandemic has changed consumer behaviour for good' presentation. Evans, who was joined by Facebook's head of automotive, Anita Fox, said: "If you can't get your name in front of a customer while they're in that pre-enquiry phase, and if you can't deal with them quickly and effectively, you might find that the customer is ready to transact and you're not." Engaging audiences via videos, stock buttons and website links on Facebook is a good way of reaching customers on a platform they already a lot of time on and trust, Evans said, adding: "They don't necessarily want to go to your website at the first opportunity."
出版年：	2022
期刊名称：	Automotive Management
期：	Jan.
页码：	61-61