原文传递
Omnichannel Customer Experience: More than just a buzzword
| 题名： | Omnichannel Customer Experience: More than just a buzzword |
| 正文语种： | eng |
| 摘要： | Buzzwords, love them or loathe them, they're rife within the automotive sector. 'Digital disruption' has risen to popularity within the last decade. Appearing in a 2019 Forbes article discussing the '10 Industries On The Cusp Of Technological Disruption', the automotive industry featured far down the list, ranking 8th and focusing on manufacturers 'morphing into tech companies' opposed to digital retailing and the omnichannel customer experience. |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Mar. |
| 页码： | 30-31 |
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