详情

原文传递 How we underpin a seamless omnichannel experience

题名：	How we underpin a seamless omnichannel experience
正文语种：	eng
作者：	Jeremy Evans
摘要：	Creating a coherent omnichannel customer experience has become a familiar challenge for motor retailers. Current and prospective customers increasingly expect a unified brand experience at every touchpoint - online and offline - and failure to deliver it can hamper conversions and retention. So how can digital or physical, inbound or outbound, sales or aftersales communications synchronise and appear seamless throughout the customer journey? It's not simple to resolve, particularly at the point when responsibility for customer interaction shifts from sales to aftersales teams, and potentially back again at trade-in time. The key, we believe, is to leverage the power of technology to assimilate processes and functions into one overarching strategy. To maintain the omnichannel experience in a low-maintenance and consolidated way, we have created a suite of tools that automate customer communications, delivering a consistent brand proposition to the right customers at the right time.
出版年：	2023
期刊名称：	Automotive Management
期：	Mar.
页码：	32-32