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Omnichannel - where are we now?
| 题名： | Omnichannel - where are we now? |
| 正文语种： | eng |
| 作者： | TOM SEYMOUR |
| 摘要： | The business challenges presented by the COVID-19 pandemic and digital disruptors entering the UK market are often cited as accelerating omnichannel retailing and digital innovation, but how far have things really come? The market is at an interesting inflection point as many original equipment manufacturers (OEMs) are switching their approach to incorporate direct sales online, switching to an agency model or a combination of the two. According to Deloitte's 2022 Global Automotive Consumer Study, only 5% of buyers would prefer to purchase their next vehicle using a fully virtual journey. Dealer group Vertu reported last year that just 2% of its cars are sold outright online. Instead, the majority of customers would ideally choose to follow a hybrid purchasing journey that includes both physical and digital elements. |
| 出版年： | 2023 |
| 期刊名称： | Automotive Management |
| 期： | Mar. |
| 页码： | 24-25 |
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