原文传递
Delivering the omnichannel experience
| 题名： | Delivering the omnichannel experience |
| 正文语种： | eng |
| 作者： | DEBBIE KIRLEW |
| 摘要： | Retailers are embracing the omnichannel experience, but there's still much room for improvement. Auto Trader's findings from 5,000 consumers showed 72% are now open to buying a car online while the platform's 'digital first' retailers are increasing their share of the market. Richard Walker, the platform's data and insights director, says: "We have no doubt that the most successful businesses in the coming years will be those that are able to cater for all buying needs and preferences, whether online, offline, or a blend of the two." |
| 出版年： | 2022 |
| 期刊名称： | Automotive Management |
| 期： | Mar. |
| 页码： | 33-35 |
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