摘要: |
What does it take to be a top automotive brand? I'm sure at one point or another, most of you will have pondered this very question. Who are the world's top manufacturers and dealer groups, not simply by revenue, but by other key metrics such as customer satisfaction, NPS, repeat business, or even Reputation Score. To answer these questions, many of you will know about Reputation's annual Automotive Reputation Report, released around this time each year. We're proud to say it's become somewhat of an industry staple since it was launched a few years ago. Did you know that 65% of buyers won't consider a dealership rated less than four stars? Or that more than two-thirds of people are willing to travel 20 miles to a top-rated dealership? These numbers get higher and higher each year. |