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Understanding the Value of Social Media at Airports for Customer Engagement. Airport Cooperative Research Program (ACRP) Synthesis 56. A Synthesis of Airport Practice.
| 题名： | Understanding the Value of Social Media at Airports for Customer Engagement. Airport Cooperative Research Program (ACRP) Synthesis 56. A Synthesis of Airport Practice. |
| 作者： | Damian, O.; Fisher, L.; Lagu, A.; Perry, L. J. |
| 关键词： | Adrministration; Airports; Aviation; Barriers; Case Studies; Customer; Lessons Learned; Literature Reviews; Management; Policies; Public Transportation Industry; Social Media; Transit Agencies; Uses |
| 摘要： | Airport Cooperative Research Program (ACRP) Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement compiles current literature and practice on how airport operators utilize social media to enhance customer engagement. |
| 报告类型： | 科技报告 |
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