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Understanding the Value of Social Media at Airports for Customer Engagement. Airport Cooperative Research Program (ACRP) Synthesis 56. A Synthesis of Airport Practice
| 题名： | Understanding the Value of Social Media at Airports for Customer Engagement. Airport Cooperative Research Program (ACRP) Synthesis 56. A Synthesis of Airport Practice |
| 作者： | Perry, L. J.; Damian, O.; Lagu, A.; Fisher, L. |
| 关键词： | Airports##Customer##Public transportation industry##Transit agencies##Social media##Literature reviews##Aviation##Adrministration##Management##Barriers##Case studies##Uses##Lessons learned##Policies## |
| 摘要： | Airport Cooperative Research Program (ACRP) Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement compiles current literature and practice on how airport operators utilize social media to enhance customer engagement. |
| 总页数： | 166 |
| 报告类型： | 科技报告 |
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