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Improving the Cost Effectiveness of Financial Incentives in Managing Travel Demand Management (TDM).
| 题名： | Improving the Cost Effectiveness of Financial Incentives in Managing Travel Demand Management (TDM). |
| 作者： | Wright, M. M. |
| 关键词： | Carpooling; Commuters; Cost Effectiveness; Financial Management; Florida; Public Transportation; Surveys; Transit Industry; Transportation Management; Travel Demand |
| 摘要： | Providing financial incentives to commuters to use alternative modes is a common element of managing transportation demand. Although these incentives have become common during the past two decades as elements of transportation demand management (TDM) programs, limited effort has been made to understand how different ways of providing financial incentives affect commuter mode choice. A better understanding of how these components of incentives affect their impact is critical to enhancing the performance of financial incentives as a TDM strategy. A Web survey was developed and conducted to investigate the feasibility and interest of shifting mode in Florida. A total of 1,031 responses were collected and analyzed. From the survey, researchers found that more than 80 percent of respondents in Florida indicated that they were neither carpooling nor taking public transit. Over 70 percent of the sampled commuters have not considered changing modes. Most respondents indicated that they need a car to reach multiple destinations. In general, respondents agreed that financial incentives can make both carpool and public transit more appealing to commuters, but some systematic improvements are also critical. |
| 报告类型： | 科技报告 |
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