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Implementing Effective Airport Marketing Approaches to Tenants and the Community.
| 题名： | Implementing Effective Airport Marketing Approaches to Tenants and the Community. |
| 关键词： | Airport Managers; Airports; Communities; Marketing Program; Small Airports; Tenants |
| 摘要： | This report provides managers at small airports with a guidebook on marketing approaches. ACRP Report 28 includes an introduction to marketing basics; seven steps on how to develop a marketing plan; and descriptions of various public relations, advertising, and networking tools. Additional resources such as worksheets, case studies, a glossary, and frequently asked questions also are provided in the guidebook. |
| 报告类型： | 科技报告 |
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