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Using Pictograms to Make Transit Easier to Navigate for Customers with Communication Barriers.
| 题名： | Using Pictograms to Make Transit Easier to Navigate for Customers with Communication Barriers. |
| 作者： | Matherly, D.; Mobley, J. |
| 关键词： | Communications; Disabled Persons; Emergencies; Graphic Design; Management Planning And Control; Mobility; Navigational Aids; Pictograms; Pictures; Public Transportation; Transit Riders; Visual Aids |
| 摘要： | The concept that picture-based messages could be effective tools to communicate during an emergency with transit riders, especially those with communication barriers, arose as part of the work for the Transportation Research Board study TCRP A-33: Communication with Vulnerable Populations: A Transportation and Emergency Management Toolkit (TCRP Report 150). That study and the resulting toolkit targeted transportation and emergency managers with guidance and tools for reaching people who would need transportation in an emergency and whose functional needs make them especially vulnerable (e.g., physical, cognitive, sensory disabilities; low- or no-English proficiency; aged or very young; or combinations of these). Working on the toolkit, the research team began to consider tools that would be effective during an emergency to help drivers and others engaged with passengers to communicate with people who have communication barriers. Exploring the possibilities for pictograms led to a problem statement for follow-on work to TCRP A-33 and the pilot study described here. The scope of this study was small, intended to be a first inquiry into the potential for using pictograms as communication tools in emergencies. The visual iconography of the digital age has encouraged the global use of pictographs (information about objects or physical circumstances) and ideographs (information about concepts or behavior) and combinations of the two (e.g., a human figure on a step expresses Step Up or Step Down, or, by extension, Watch Your Step.). Many recent explorations of pictograms are available, especially related to graphic design, but discussions of transportation-related pictograms are almost entirely focused on wayfinding and locations. This study appears to be the first to explore whether transit riders in an emergency could and would respond to picture-based directions from a driver. The results of this study suggest the value of pictograms in emergency communications in buses |
| 报告类型： | 科技报告 |
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