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原文传递 Advanced Technology for Transit Passenger Information Delivery Systems

题名：	Advanced Technology for Transit Passenger Information Delivery Systems
作者：	William A. Mustard, Director, the Marketing Institute Charles Hofacker, Ph D, FSU College of Business DeWayne Carver, Assistant Director, the Marketing Institute
关键词：	ATMS. Transit Information. Transit Passenger
摘要：	This project was conducted during the period 1997 to 1999 to determine the most promising uses of new technology for delivering transit passenger information. The project was based on the premise that in order for transit to be more competitive with the automobile, transit passengers and potential transit passengers must have access to transit information and accessibility that approaches the level of information and access offered by the private automobile. With the advent of new technologies such as the Internet,-the project proposed that there may already be an emerging leader in new technologies that could provide this information. The project proposed to survey the existing technologies that are current in use by transit systems, devise a way to compare these technologies, and select the most promising technologies for further study. Using this methodology, the research team was able to identify the following top three "advanced technologies" for delivering, real time transit information to all transit passenger market segments: 1. Interactive Voice Response Systems 2. Personeil Digital Assistants 3. World Wide Web In addition, the research team identified the following top three technologies for delivering background information: 1. World Wide Web 2. Interactive Voice Response Systems 3. Pre-trip kiosks in public buildings
报告类型：	科技报告