题名: |
WisDOT Customer Satisfaction Survey Results. Final rept. |
作者: |
FULTON, T.; MICKELSON, W. T. |
关键词: |
*Wisconsin-; *Department-of-Transportation; *Transportation-industry.;Surveys-; Highway-construction; Highway-maintenance; Roads-and-highways; Transportation-services; Demography-; Trends-; Implementation-; Traffic-control-systems; Interviews-; Evaluation-; Recommendations-; Legislation-. |
摘要: |
WisDOT implemented a customer satisfaction survey study across multiple service areas. The goal of the study was to measure and evaluate customer satisfaction and priorities through a comprehensive survey, and to help the department align its business decision making with these priorities. The objectives of the research were to: reach as many different customer groups as was economically feasible; provide comparable satisfaction measures across different divisions; measure customer satisfaction with key service elements to determine whether WisDOT is 'doing things right'; measure customer priorities to determine if WisDOT is doing the right things; and identify key issues that would cause customers to complain. The study looked at six target customer groups, each representing a different type of interaction with WisDOT: Division of Motor Vehicle (DMV) in Person; DMV by phone, Mail, or On-line; Traffic and Road Construction; State Highway Travelers; Division of State Patrol; and Persons Impacted by Highway Construction. The telephone survey was conducted during January and February of 2004, with a total of 2,030 Wisconsin residents surveyed. |
报告类型: |
科技报告 |