详情

原文传递 Using Customer Needs to Drive Transportation Decisions.

题名：	Using Customer Needs to Drive Transportation Decisions.
作者：	Stein-K.E.; Sloane-R.K.
关键词：	Transportation-planning; Customer-satisfaction.;Best-practices; Consumers-; Decision-making; Guidelines-; State-transportation-agencies.
摘要：	The overall goal of this project is to enable public-sector transportation agencies to understand and use the needs, wants, and values of their existing and potential customers to make better decisions. The report focuses on the development of guidelines that agency personnel can use to expand understanding of customers and the ways in which this understanding can be used to drive decisions. The guidelines are based on a compendium of many newly fielded approaches that have been analyzed by the methods used and arrayed in outline form to show approaches that are likely to be most useful to agencies and most advanced in terms of technique or innovation, while remaining statistically valid, replicable, and cost-effective. The guidelines are followed by suggestions for agencies to use in sharing information about their customers and about how improved information has helped the agency meet its overall goals for service.
报告类型：	科技报告