原文传递
Brand Development Strategy Study of Shanghai Roewe
| 题名： | Brand Development Strategy Study of Shanghai Roewe |
| 正文语种： | 中文 |
| 作者： | Liu Jing Chen Lihua Zhang Xujiao |
| 作者单位： | Shanghai University of Engineering Science epartment of Management |
| 关键词： | brand strategy roewe |
| 摘要： | In the basis of discussing Roewe's brard development and strategy, this article analyze Roewe's brand development strategy detailed by the tools of SWOT analysis and put forward further improvement strategy. |
| 会议日期： | 20141022 |
| 会议举办地点： | 上海 |
| 会议名称： | 2014中国汽车工程学会年会 |
| 出版日期： | 2014-10-22 |
| 母体文献： | 2014中国汽车工程学会年会论文集 |
相关文献
- Coordinated Control Strategy of Ramp Metering and Variable Speed Limits to Reduce Freeway Congestions
- Investigation of an Electric Vacuum Pump Matching Process in Vehicle Development
- Modeling the Safety Effect of Access and Signal Density on Suburban Arterials:Using Macro Level Analysis Method
- Study on Body Sheet Metal Part Hole-to-Hole Location Strategy
- The Development Strategy of Chinese lntelligentTransportation System
- Research on Field Test Technology of CFG Pile Composite Foundation in Deep Soft Soil of High-speed Rail
检索历史
应用推荐
