Pilot of a Community-Based Voluntary Travel Behavior Change Effort
| 项目名称： | Pilot of a Community-Based Voluntary Travel Behavior Change Effort |
| 摘要： | The research study asks the question, "How does a community-based social marketing (CBSM) approach that provides personalized assistance compare with simple provision of materials (currently used by Florida commuter assistance programs) in terms of reducing vehicle trips?" The proposed hypothesis is as follows: "Providing personalized follow-up assistance to individuals about their travel options will reduce more vehicle trips than not providing personalized follow-up assistance to individuals." The null hypothesis is as follows: "Providing personalized follow-up assistance to individuals about their travel options will not reduce more vehicle trips than not providing personalized follow-up assistance to individuals." The project can reject the null hypothesis if it can demonstrate one case where the CBSM does reduce more vehicle trips. |
| 状态： | Completed |
| 资金： | 205942.00 |
| 资助组织： | Florida Department of Transportation |
| 项目负责人： | Wright, Michael |
| 执行机构： | National Center for Transit Research |
| 开始时间： | 20141024 |
| 预计完成日期： | 20180331 |
| 实际结束时间： | 20180531 |
| 主题领域： | Highways；Pedestrians and Bicyclists；Public Transportation；Society |
相关文献
- Community2Go! - Pilot of a Community-Based Voluntary Travel Behavior Change Effort
- Social Carpooling-based Road Congestion Mitigation: A Three-Level Analysis
- Identifying Effective Travel Behavior Change Strategies for Poor Air Quality Events in Northern Utah
- Microscopic Analysis of Travel Behavior Change
- Community-based Assessment of Transportation Needs to Inform City of Portland Smart Cities Plan
- TITANv2 – Interactive, Web-Based Platform for Transportation Data Integration, Visualization and Predictive Analytics – Phase 2
检索历史
应用推荐
