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原文传递 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit

题名：	Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit
责任者：	National Academies of Sciences, Engineering, and Medicine; Transportation Research Board; Transit Cooperative Research Program; Christopher Forinash
关键词：	Transportation and Infrastructure ； Administration and Management Transportation and Infrastructure ； Planning and Forecasting Transportation and Infrastructure ； Public Transportation
学科分类：	城市公共交通
摘要：	Transit-priority projects seek to improve transit service quality and mobility and to increase transit ridership. The TRB Transit Cooperative Research Program's TCRP Research Report 208: Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit presents and analyzes the communication approaches used by cities and transit agencies in the delivery of transit-priority projects and the factors that make certain approaches more or less effective. Some of the findings include: identify key stakeholders early in the project planning process, develop a coordinated strategic communications plan that targets stakeholder groups, and commit to strategic communications throughout a project life-cycle.
出版机构：	Transportation Research Board
参考文献：	National Academies of Sciences, Engineering, and Medicine. 2019. Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit. Washington, DC: The National Academies Press. https://doi.org/10.17226/25506.
总页数：	71
报告类型：	科技报告
资源类型：	科技（咨询、行业）报告
初始创建时间：	2019