Effectiveness of Different Forms of Innovative Traffic Safety Messaging
| 项目名称： | Effectiveness of Different Forms of Innovative Traffic Safety Messaging |
| 摘要： | All state highway safety offices (SHSOs) are contacted by media companies that offer innovative ways to share traffic safety messaging with the motoring public. Some of these ways include supermarket, television, gas station tank toppers, ice cube chest messaging, gas tank handle messaging, bar and restaurant juke boxes, and messaging at sporting events and concerts. Little is known about the effectiveness of such messaging, whether one form is better than others, or what demographic groups might be most impacted by each form of messaging. The objective of this research is to design, conduct, and evaluate traffic safety campaigns of varied innovative driver behavior messaging types in multiple locations across the nation. The research should involve several SHSOs and a diverse set of media companies. SHSOs need to know which, if any, of the innovative messaging types are effective, or conversely, if they are a waste of time and money. |
| 状态： | Proposed |
| 资金： | 350000 |
| 资助组织： | Behavioral Traffic Safety Cooperative Research Program<==>Governors Highway Safety Association |
| 项目负责人： | Retting, Richard A |
| 开始时间： | 20210713 |
| 主题领域： | Education and Training；Highways；Planning and Forecasting；Safety and Human Factors |
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