Synthesis of Information Related to Transit Practices. Topic SB-35. Customer Education and Awareness of On-Demand Mobility
| 项目名称： | Synthesis of Information Related to Transit Practices. Topic SB-35. Customer Education and Awareness of On-Demand Mobility |
| 摘要： | Transit agencies engaging in pilots or continuing on-demand mobility services have frequently cited challenges in slow adoption of their new services. Reasons for slow adoption and low ridership can include customer unawareness about the service, unfamiliarity on how to use the new service compared to traditional transit, safety concerns about non-bus drivers (for services with transportation network companies or TNCs or microtransit services), or discomfort in using newer technologies. Slow adoption can lead to lower-than-estimated ridership and cause services to under-perform operationally and financially. Previous research on transit agency partnerships with TNCs or microtransit services shows that agencies should have a robust marketing and outreach campaign to make targeted ridership groups are aware of the service and understand how to use it (Feigon and Murphy, 2016). Transit agencies need the ability to effectively market new on-demand services and provide tools to educate customers about how to use the service in order to facilitate greater awareness and service utilization. This synthesis will document current practices in how on-demand services with transit agencies are marketed to various rider groups, with a particular focus on outreach to persons with disabilities, older adults, and marginalized populations. |
| 状态： | Proposed |
| 资金： | 45000 |
| 资助组织： | Transit Cooperative Research Program<==>Federal Transit Administration |
| 项目负责人： | Garcia-Colberg, Mariela |
| 开始时间： | 20210507 |
| 主题领域： | Passenger Transportation；Planning and Forecasting；Public Transportation |
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