BMP (best management practices) for Using Social Media for Local Agencies
| 项目名称： | BMP (best management practices) for Using Social Media for Local Agencies |
| 摘要： | While many agencies are using social media to communicate to their constituents, there are challenges that come with using these tools. This research will seek to document best practices and lessons learned by public agencies related to issues such as the selection and appropriate use of various platforms, targeting particular geographic areas or demographics, building audience, creating content, receiving and responding to complaints, handling negative input, and generally increasing the effectiveness of social media use. A final product will provide guidance to local agencies on what technology and tools are available and how to use and implement best practices in their social media work. |
| 状态： | Active |
| 资金： | 42,762.51 |
| 资助组织： | Local Road Research Board |
| 执行机构： | Zan Associates |
| 开始时间： | 20210329 |
| 预计完成日期： | 20220531 |
| 主题领域： | Planning and Forecasting；Society |
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